How does a worldwide leader in IT unify the attention of 6,000 people at their global sales conference? Cisco Systems needed an interactive experience for its 2019 GSX Conference that worked on a large scale, felt intuitive to play and would entertain their guests for the duration of the event.
Our challenge was to design an energizing game that raised spirits, got teams working together, and created an entertaining spectacle for the entire audience.
We created a contemporary, multiplayer twist on the classic arcade game “Pong,” translating small screen gameplay into a spectacular arena measuring 60-feet in diameter.
Our goal was to make the experience feel as effortless as possible, so players could enter and leave without pausing for thought. Overhead cameras counted people in and out of the arena, automatically adjusting the playing field to accommodate the total number of players. RFID readers identified player ID’s from their conference cards, so the system could automatically display the winner’s names to a cheering crowd. For extra peace of mind, we duplicated every inch of the system - so if the unthinkable happened a back-up system could take over with the flick of a switch.
The game proved to be a smash hit with Cisco and their guests. Our twist on a much loved arcade game instantly got people working together, providing an entertainingly spectacle that endured throughout the conference.
As Creative Director I was responsible for the concept, design and quality of the overall experience. I worked closely with Cisco to ensure the design met everyone's expectations. My responsibilities also included designing the graphics and sound effects, managing our design team and co-ordinating with our software engineers and installation crew.