Visitors to the NASCAR Hall of Fame can purchase their Hard Cards in advance from the website. Once they arrive in the mail, guests can use the unique code printed on their ticket to register their username and password. This creates a personal web-space on the Hall of Fame website, where they can enjoy a preview of what to expect.

Arriving at the NASCAR Hall of Fame, visitors that have already purchased their Hard Cards pass straight through the turn-styles. Guests without tickets can purchase their Hard Cards in person, from one of the kiosks in the lobby. 

First time visitors can register their Hard Card at any time during their visit, using any one of 30 kiosks. Guests set up an account and choose a NASCAR celebrity as their personal guide. Then every time they engage with an exhibit, the same celebrity greets them and shows them what to do.

Guests also use their Hard Cards to compete in the RACEWEEK experience. This multiplayer racing game awards the winners RACEWEEK points which are then saved to their card. 

The Racing Simulator is one of the most popular exhibits at the NASCAR Hall of Fame. Players climb into real NASCAR racing cars fitted with LCD screens, so they feel like they’re on a real track. The car’s controls are also wired up to the game, while speakers inside the vehicles deliver a realistic engine rumble.

NASCAR racing legend, Dale Earnhardt Jr tests out our Racing Simulator. The system can read player names from their Hard Card, so when Dale won this race his name was automatically displayed on the giant overhead scoreboard. Small personal touches such as this really help motivate players. Congratulating players on their achievements helps raise motivation and build better teams. 

Not all of the exhibits at the NASCAR Hall of Fame are digital. We included several physical games that challenged players hand-eye coordination, physical dexterity and ability to coordinate as a team. Sensors in the physical exhibits measure how fast players work together, then reward points to their smart ticket account.

Every year, nominees are selected by NASCAR to be enshrined within the official NASCAR Hall of Fame gallery.  Nominees include experienced drivers, track owners and individuals that have made a significant impact on the motor sport. Guests can use their Hard Cards to save the profiles of new and historic inductees, compiling their own gallery of recipients.

Once they are back home, visitors can access their personalized webpage by typing in a code printed on the back of their Hard Card. Their webpage displays their Race Week score and all of the the content they bookmarked earlier on their trip. Visitors that already registered their Hard Card at the Hall of Fame simply type in their user name and password.

The Hall of Fame website helps NASCAR build a stronger relationship with racing fans. Known as "The Vault", the website contains items ‘bookmarked’ at the Hall of Fame, along with suggested content based on user interactions. The technology also gave our client the means to keep in touch electronically, making it easier to mail out promotions and invite visitors back for a second visit.